Our Company

Learn more about who we are and how we can maximize your sales opportunities.


Finish Line Sales Brokerage & Marketing Co., LLC was founded in 2018 by Mica Hollingsworth, Damon Romero, and Ken Schuler. Combined, we have over 100 years of C-store experience, as well as buyer, broker, and manufacturer backgrounds. Finish Line Sales coverage will include all of California, Arizona, and Nevada.


Our vision is to take our manufacturers to the “finish line.” As your partner, Finish Line Sales will listen, innovate, bring enthusiastic energy that will grow your business, deepen relationships, and speed products to market, putting your company in the winner’s circle.


Our partnering manufacturers will benefit from our collaborative style, perspective, expertise, and strong industry relationships with all of the wholesalers, distributors, and retailers in our coverage area.

A Full Service Experience

Finish Line Sales provides a full service experience to each of our partners. We do the leg work for you, presenting products and consistently following through to maximize your business’s sales opportunities.


Industry Relationships

Our partners benefit from Finish Line Sales’s many existing, long-term relationships with wholesalers, distributors, and retailers.

Happy Customers

Years in Business


8209 Foothill Blvd., A176   |   Sunland, CA 91040   |   (818) 726-5105   |   sales@flsales.com

Our Company




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